Do you want to know how to perform an SEO audit on your website? Next, we present all the information you need to improve your positioning.
What is SEO?
First of all, you must understand what SEO is. Defined as the Search Engine Optimization, this concept refers to the possibility that users have to find your website when searching on Internet services, such as Google.
If you think about it carefully, all of us, at some point or another, have done Google searches. Generally, we insert a certain number of words in order for the algorithm to throw us possible entries (articles) that resolve our doubts about the consumption of information.
Well, that is the basis that you should know about SEO positioning. If you have a web page, you probably want many of your posts to be part of those user searches. Precisely, the desire of the people is appear in the first places for certain keywords.
This is another of the concepts that you must take into account. A keyword -o keyword, by its name in English-, is a set of specific terms that users use to satisfy their search needs. That is, when we search for information on the Internet, we google a keyword.
In order to position yourself before a volume of user queries, it is necessary to work on these keywords. In this way, the content will begin to position itself and more and more users will be interested in the articles we do. However, a website may not be "optimized" at the SEO level and does not appear in the first places of Google.
What should I take into account to do an SEO audit?
If it happens that a web page cannot position well against certain criteria, it is likely that need an SEO audit. This concept can be defined as a kind of analysis of several positioning parameters, with the aim of detecting faults or possible improvements to be made to a webpage.
For that, some factors will have to be taken into account. These will allow you perform a step-by-step SEO audit. Let's see what they are.
Analysis of the competition
It is important that you consider the competition. Even if you don't want to see it, there are other users trying to position their blogs to Keyword similar to yours. This is done because, generally, it will offer the same services or have the same intention as yours. However, you can get over it!
It is important that you take it as a reference, but never copy it. The explanation is simple: in the best case, you will only be a good copycat, but you will fall to second place. Rather, he tries to improve what he does wrong and tries to consider what he does well.
Architecture of your website
A more design aspect comes into play here, but that is just as important for SEO. You need to make a comprehensive positioning plan so that everything makes sense and follows a logical pattern. For example, the home should be the space where you position one keyword principal.
On the contrary, the articles should delve into specific questions, with the aim that your home website can be a trigger towards the others, and vice versa. It is also important that you make it clear from the beginning what you do and what your intentions are. Do not forget about these questions!
If a website has a good plan, but it does not work quickly, it may be immediately discarded by visitors. Namely, if a page takes too long to load or is not optimized for mobile browsing, you will have positioned well, but they will not even get to consume your content.
For this reason, it is essential that you use some specific technology, such as Accelerated Mobile Pages (AMP), which will help your website to be optimized on different devices, such as the smartphones. In this way, you will get everyone to enter quickly.
A parameter that many may forget in an effort to position. You can make an excellent strategic plan in terms of Keyword. However, if your content does not satisfy the reader's search desire, your website will hardly be considered of "interest", so you must always remember that content is king.
For this, ask yourself if what you are writing you do only with the aim of appearing among the first places in Google or if you make a post that truly serves the interests of the readers. If it is the latter case, you can give it SEO "tweaks" to improve positioning.
In addition, it is important that you take into account what is your target audience. That is, your website must be directed towards a specific audience, which will expect to consume a certain type of information. For example, if you're a car salesman, but you do makeup articles, then there's a structural incoherence.
Although you can associate content with very different themes, it always has to come naturally. If you do not do it well, your visitors may be "scared" of your site, because they consider that there is something strange about it and that there is no natural association in your content and what you offer.
The importance of a good positioning
You must remember something: positioning is essential, but it should not be the only thing. Otherwise, you could incur practices known as Black Hat SEO. This means the "negative" decisions that Google detects as low quality content, which will achieve the opposite objective of what you are looking for.
For example, that you use Keyword massively, without giving importance to the quality of the content. A good way to avoid this practice is to first write without thinking about SEO, and then, once you see that it is something of quality, give it a touch up that allows you to improve the positioning.
In this way, you will realize that you will do a quality SEO audit, with the aim that your page can, over time, climb places in search engines. We hope we have helped you!