GOOGLE ADS PANAMA

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Creation and management of Google Ads in Panama

When you have a business online or a web page, the most logical thing is that you want to attract all possible visits. Remember that many of those visits are potential customers, and they can become your buyers. Therefore, in addition to optimizing the web for SEO, there are more options to attract traffic to the page, such as SEM campaigns (Seach Engine Marketing). And one of the most popular is Google Ads. NWe will take care of creating, managing and optimizing a Google Ads campaign for your website so that you get the traffic you are looking for, and leads quality from the beginning of the campaign to the end.

But, let us start at the beginning. What is Google Ads and how can it help you get customers and visits to your website.

What is Google Ads and how does it work?

Google Ads is a platform launched by Google in 2000. It is a paid advertising tool PPC based (pay-per-click or pay per click) or CPM (cost per thousand impressions). With it, businesses or websites can be advertised and only pay for each click a visitor makes, or for the impressions obtained by the ad.

It is a very effective way to get quality traffic on the web, and above all, to make your business have visibility on the internet. With Google Ads, you can create and serve specific ads tailored to your business that will be shown to the audience most likely to need your services. Thus, When a potential customer is looking for something related to your business, the ad will appear in their search results. Likewise, the tool offers the possibility of analyzing the performance of the ads you publish so that you can improve them and thus reach more audiences.

What do we take care of at Webart?

We take care of creating a Google Ads campaign in Panama tailored to your business. And we not only create it, we also manage it so that you get the most benefit from it. Here are some of the steps we take to achieve it.

We do a study of your competition

In many cases, businesses are not unique. There are thousands of clothing stores, electronics, lawyers, clinics and many other business models on the Internet. So how do you stand out from so much competition? First, you have to analyze it and find out what they are doing well.

To do this, we analyze their business model, the way in which they manage to attract their customers and how they close sales. With this objective, we check your website, the keywords you use in your marketing strategy marketing and their campaigns email marketing Of course, we analyze your advertising campaigns in Google Ads to see what keywords they bid on, when they do it, and how they do it.

We analyze your keywords

It may be that you already have a website, but you did not take SEO into account when making it. We can turn it into an effective product so that it begins to position itself and search engines like Google recognize it as a web page relevant to your business.

Likewise, in addition to analyzing the competition, we do a keyword study. The purpose of this is to know what your potential customers are looking for on Google when they need to buy your product or hire your service. And, in this way, we can create a Google Ads campaign that fits what your target audience is looking for.

To do this, the first thing is to analyze the website you want to take the visits to. We will check what services or products you want to offer and We will use the Google Ads tool to check which keywords best match your sector. Also, remember that we have already analyzed those of the competition, so we will also take them into account to create the campaign.

Then, using Google's keyword planner tool, we will find out which related keywords work best. In fact, you can see how they work by country, by region, etc., so they will be adapted to your local market. In addition, we can see the level of competition that each one has to know if its use is profitable.

**We take care of the A / B testing of your campaigns**

Something very important when analyzing how the campaign works is to A / B testing or division test. Its about a series of tests or tests that evaluate the key elements of your ads. For example, the text that it includes, the page that it takes if you click, the calls to action, etc.

In these tests, the performance of two identical ads is analyzed except for the element to be tested. For example, two identical ads are checked, except for the call to action. Thus, we check the effect that that specific aspect of the ad has, and we can decide if it is maintained or if it needs to be improved.

Ads with the highest exposure and low budget in Google Ads

Finally, at Webart we are aware that these campaigns represent a cost for businesses. And for that reason, we create and manage them taking into account the score or Quality Score of the ads. After all, as with content, Google values the user experience above all else. So the higher the score an ad has, the less it costs. Therefore, We will take care of choosing the ads with the best score so that, with the lowest possible budget, you get the most exposure.

And if you want to know more about how we can help you with your Google Ads campaign in Panama, or you are interested in our service, ¡¡Write us! We will advise you so that your website traffic is of quality and attracts more potential clients.

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