Google ADS in Panama
Campaign creation and management
Creation and Management of Google Ads
When you have an online business or a website, the most logical thing is that you want to attract all possible visits. Think that many of those visits are potential customers, and they can become your buyers.
Therefore, in addition to optimizing the web for SEO, there are more options to attract traffic to the page, such as SEM (Seach Engine Marketing) campaigns. And one of the most popular is Google Ads. At Webart, we will take care of creating and managing a Google Ads campaign in Panama for your website so that you get the traffic you are looking for, and quality leads from the beginning of the campaign to the end. But, let us start at the beginning. What is Google Ads and how can it help you get customers and visits to your website?
What is Google Ads and how does it work?
Google Ads is a platform launched by Google in 2000. It is a paid advertising tool based on PPC (pay-per-click or pay per click) or CPM (cost per thousand impressions).
With it, businesses or websites can advertise and only pay for each click made by a visitor, or for the impressions obtained by the ad. It is a very effective way to get quality traffic on the web, and above all, to make your business have visibility on the internet.
What do we take care of in WebArt Panama?
At Webart, we take care of creating a Google Ads campaign in Panama tailored to your business. And we not only create it, we also manage it so that you get the best possible benefit with it. Here are some of the steps we take to achieve it:
In many cases, businesses are not unique. There are thousands of clothing stores, electronics, lawyers, clinics and many other business models on the Internet. So how do you stand out from so much competition?
First, you have to analyze it and find out what they are doing well. To do this, we analyze their business model, the way in which they manage to attract their customers and how they close sales. With this objective, we check your website, the keywords you use in your marketing strategy marketing and their campaigns email marketing Of course, we analyze your advertising campaigns in Google Ads to see what keywords they bid on, when they do it, and how they do it.
Likewise, in addition to analyzing the competition, we do a keyword study. The purpose of this is to know what your potential customers are looking for on Google when they need to buy your product or hire your service. And, in this way, we can create a Google Ads campaign that fits what your target audience is looking for. To do this, the first thing is to analyze the website you want to take the visits to. We will check what services or products you want to offer and We will use the Google Ads tool to check which keywords best match your sector. Also, remember that we have already analyzed those of the competition, so we will also take them into account to create the campaign.
Then, using Google's keyword planner tool, we will find out which related keywords work best. In fact, you can see how they work by country, by region, etc., so they will be adapted to your local market. In addition, we can see the level of competition that each one has to know if its use is profitable.
Something very important when analyzing how the campaign works is doing A / B testing or division test. Its about a series of tests or tests that evaluate the key elements of your ads.
For example, the text that it includes, the page that it takes if you click, the calls to action, etc. In these tests, the performance of two identical ads is analyzed except for the element to be tested.
For example, two identical ads are tested, except for the call to action. Thus, we check the effect that that specific aspect of the ad has, and we can decide if it is maintained or if it is necessary to improve it.
Finally, at Webart we are aware that these campaigns represent a cost for businesses. And for this reason, we create and manage them taking into account the score or Quality Score of the ads.
After all, as with content, Google values the user experience above all else.
So the higher the score an ad has, the less cost it will have. Therefore, We will take care of choosing the ads with the best score so that, with the lowest possible budget, you get the most exposure.
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We have 12 years of experience researching various markets, creating successful traffic and sales campaigns to various national and international websites. Make an appointment and quote with us.