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Know these 5 keys to improve the loading speed of your website

Web Optimization | Tips

Know these 5 keys to improve the loading speed of your website

Web optimization it is, so to speak, the first impression that the visits of your online store or blog take. So if a person enters the page and loads slow, they will get a bad image and quite possibly leave before they can see your content. So, in this article, we will give you some good tips to improve the speed of your website and users want to stay by your side.

What factors affect the speed of your website?

There are three factors that affect the loading of a website. Of these, two depend exclusively on you and the company in which you have a hosting service. As for the remaining factor, unfortunately you will not be able to correct it. These causes are:

  • The weight of the landing page or main page of your site.
  • If you have a good hosting company.
  • The speed of the Internet of the people who access your site.

We will concentrate on the weight of the web, since we consider it to be the most interesting point. Taking into account some simple points you will achieve that your site improves, and a lot, its performance. In that sense, we will give you some tips that will be very helpful.

What factors affect the loading speed of a web page

Tips for optimizing the loading of a website

In order for your site to load in less than 2 seconds, you must take the following into account.

1. Reduce the weight of the images and use the latest generation formats

Images can make the content of a website very educational and entertaining. In fact, there are many free image banks that provide us with high definition files. However, even if we use the minimum resolution to download them, they can still be very heavy.

What you have to do is always use the least amount of images possible. But this does not imply that you leave, for example, a post that consists only of text. You can optimize the images with a tool dedicated to it, which will be able to convert the image format so that it loads immediately on any device. This format is called WebP.

2. Lazy load the images

The same tool that you use to compress the images will also offer the possibility of lazy loading the photos. This means that when someone visits your site, the images above will be loaded first. Then, as the user explores, the other files will be loaded.

If you are one of those who use a lot of images to decorate your site, this can be very useful. Remember that not even programming codes can slow down both a website and the weight of its images.

3. Use a CDN for the server response

The response from the server means the time it takes for your website to start loading. This, after the person has written your URL and clicked Enter. Generally, this response time is measured in milliseconds (ms), and does not exceed 200.

Tips for optimizing the loading of a website

Caching tools can integrate a CDN that is capable of improving this response. But
This is not as necessary as it sounds, as most of today's hosting companies
provides such a function from its most basic packages. If your plan doesn't have it, it doesn't matter:
There are always paid and free tools at your disposal.
4. Minimize CSS, HTML, and JavaScript
You do not have to worry much about HTML, since it is the code that the pages use to
print the content on your screen. What happens is that this code has to be as clean
possible (not buggy).
Then there are CSS and JS or JavaScript, which are responsible for your site having content
dynamic. That is, not only include plain text and little else. If you've used layout designers like
Elementor, the templates that are generated there are CSS codes and some JS. So take care of what
the ones you put on your site do not contain errors or are too numerous.
5. Use cache tools
Cache tools can be a double-edged sword, so you have to keep a lot of
caution when using them. They can improve loading speed tremendously, but you have to be careful
that they don't damage your CSS or JS files.
What you have to do is activate the tool. And if something happens with your CSS AND JS, they exist
settings to be able to exclude such files.
In conclusion
As you have been able to deduce, who finally decides the loading time of your content is the weight of
the images and the CSS, HTML and JS (JavaScript) codes you use. So if you manage to improve these
aspects, no matter where your visitors are: your web speed will be a lot
more efficient.

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